There is still this issue with new marketers being over-eager to learn and practise the newest advertising techniques and -widgets. - And before they have learned to stop all this black hat Social Network/Media Optimization I am currently having an issue with, it will probably be too late...
Social Marketing is just starting - when will the death of social marketing be proclaimed? - because the Spammers, as always, were quicker, and the social media are already over-alert, on the way to condemn and ban by short every blogger or writer for daring to submit her/his own his own article anywhere? Sometimes I almost feel incriminated as an online marketer, and specially in Germany this is very strong.
What would the final result be? Web 2.0 filled with superficial soap opera - and stuffed with hollow commercials. Shouting BUY!! will be everywhere, and information about what exactly and why strictly forbidden.
But as Seth Godin's footnote says...
Ok, readers are given permission to reprint, so here goes:
What do you know?
What Every Good Marketer Knows:
- Anticipated, personal and relevant advertising always does better than unsolicited junk.
- Making promises and keeping them is a great way to build a brand.
