Monday, December 06, 2010

New Blog Design How Easy Is That Now

After long time without blogging - starting again next year - I wanted to test the new Facebook Badge and found the new template editor. Well, apart from that I must change this badge before I apply it for good, I am really happy about the dead easy design possibilities!
  • No more hunting for better templates (well, there are some that look chicer, but all this customizing takes away too much time from blogging)
  • 3 colums! - how hard was it to find such templates , and specially such that really work with the funtional elements of the sidebar. Now one can even alternate between wide and narrow boxes. This is just perfect.
For now, I'll go on checking the functions. What I'd like, and what never worked in the past, is different fonts for the body and sidebar. Of course I must first go through the posts and check, why some are normal, others in much too big letters... .

Another novelty: I just see I'm in IE now - and it works! after for a long time I could not even log in with IE.

What is different after publishing this test post?
  • It needs 2 returns after a paragraph.
  • The headline is grey now - must make it blue again, like the old ones.
  • I don't find the post too narrow anymore, so no need to change this in the HTML, as I had to do before, cool. 
Oh oh, I must change the formatting of every old post individually, and in different ways. Might do this later, but who reads them anyway.
Arranging widgets... . That's it for now. Re-arranging the sidebar- and new footer-widgets will take some time and consideration ... . Going to do that later. There are two possible wide sectins, and only one with two narrow columns, which unfortunately can't be split. (or can I change the Html, so this works? Forbidden thought for me, would take ages again... .

Tuesday, January 05, 2010

Online Business Action Plan

Establishing an Internet Presence

Whatever you want to do to make money online – don’t believe there are any shortcuts. The majority of all those “dead sure five step action plans” that are around only work on the basis of solid Internet Presence.
This is real hard work, and it will take some time until it is done. Some more time until it gets known. But is has to be done only once.
1. Building a primary homepage and blog 
     with personal domain and hosting
– absolutely NOthing free - for introducing Yourself and your business(es) likewise.
2. Set up business- and advertising- sites and pages.
          Have them ready before you start advertsing and step 5
3. Set up a blog for your offer or your niche at the same time.
          Network Marketers: Set up two separate blogs. Treat your niche /
          offer and your business opportunity as two different things.
4. Advertise and start building your list.
         Advertise your own sites / pages which carry your offers of
         affiliate products, so visitors can return to you and you can build
         your own list, not the vendor’s. Keep the traffic you create for 
         yourself as far as possible.
5. Unify your appearance on the Web 2.0,
        so that people always know it is you.
        The “link to your homepage” should really be to one of your 
        homepages even if affiliate-links are allowed. It gives a better
        impression, traffic, maybe back links, even page rank for you.
You're done - half ways
Now you can relax a bit, but there is still much work to do:
  • Permanent advertising for traffic.
  • Email Marketing
  • Article Marketing
  • Tracking visitors for referring sites and keywords
  • Tracking ads for effectiveness
  • Blogging regularily
  • Refreshing websites
  • Optimizing websites
  • Linkbuilding
This list is actually almost endless, but when getting into the routine, you can do it without getting exhausted. Autopilot traffic, for instance, does exist.
Warning to newbies, who believe “you don’t need a website”:
At least half of the work is in vain, when there is no concentration of traffic and visitors to one or few unique centers which you own and control. Even a “personalized website”, which in most cases differs just in some appended affiliate id from the thousand others is not enough. A simple redirect or sub domain from your own domain can do magic.

Thursday, February 26, 2009

Does Advertising Still Work Today?

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
Blogged with the Flock Browser

Monday, February 02, 2009

Multiply - Relativly new Community-Platform, recommended by MSN to Replace Groups

This is actually just a Test for cross-posting between Multiply und Blogger.
Here on Multiply they have an interesting Blog-Function: You can import all your Blogs into the Blog here. (testing Blogger now.) Lately I imported all my feeds into, and into friendfeed of course, like everyone does.
But from Multiply one can also cross-post back to the imported blog. Of course it would be nonsense to post the same content to every blog one has. One can select which posts to import and edit them also, and the export is selective too. I think it is ideal for a blogger with several blogs to be able to manage them all in one place. A kind of "Metablog" (I tried on Bloglines, but it did not work.)
I wished, I could find such a system for WordPress - or is there a plugin I just cannot find?
One of these appliances one can post to everywhere is - but this only for microblogs and profile messages.

Tuesday, June 24, 2008

AP battles Blogs

By Helen A.S. Popkin | MSNBCAP tries to control blogs, fails. ... AP requested that the Drudge Retort remove seven posts featuring quotes from AP stories. It blew up into yet another full-on Internet conflict between Big Business and the Little Guys. ...AP is bowing to the will of the angry Internet masses and backing off. Sort of. ..
read more | digg story

Sunday, June 08, 2008

Seth Godin on What Every Good Marketer Should Know

Marketing without Annoying Advertising - as I mentioned in the post below.
There is still this issue with new marketers being over-eager to learn and practise the newest advertising techniques and -widgets. - And before they have learned to stop all this black hat Social Network/Media Optimization I am currently having an issue with, it will probably be too late...
Social Marketing is just starting - when will the death of social marketing be proclaimed? - because the Spammers, as always, were quicker, and the social media are already over-alert, on the way to condemn and ban by short every blogger or writer for daring to submit her/his own his own article anywhere? Sometimes I almost feel incriminated as an online marketer, and specially in Germany this is very strong.
What would the final result be? Web 2.0 filled with superficial soap opera - and stuffed with hollow commercials. Shouting BUY!! will be everywhere, and information about what exactly and why strictly forbidden.
But as Seth Godin's footnote says...
Ok, readers are given permission to reprint, so here goes:
What do you know?
What Every Good Marketer Knows:
  • Anticipated, personal and relevant advertising always does better than unsolicited junk.
  • Making promises and keeping them is a great way to build a brand.