Does Advertising Still Work Today?

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In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

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Multiply - Relativly new Community-Platform, recommended by MSN to Replace Groups

This is actually just a Test for cross-posting between Multiply und Blogger.

Here on Multiply they have an interesting Blog-Function: You can import all your Blogs into the Blog here. (testing Blogger now.) Lately I imported all my feeds into swurl.com/spacelady, and into friendfeed of course, like everyone does.

But from Multiply one can also cross-post back to the imported blog. Of course it would be nonsense to post the same content to every blog one has. One can select which posts to import and edit them also, and the export is selective too. I think it is ideal for a blogger with several blogs to be able to manage them all in one place. A kind of "Metablog" (I tried on Bloglines, but it did not work.)

I wished, I could find such a system for WordPress - or is there a plugin I just cannot find?

One of these appliances one can post to everywhere is ping.fm - but this only for microblogs and profile messages.

Test 3: Now I must look, if it is an RSS feed and this here post is automatically re-imported.

Test 2 was: does the draft save to the recipient-blog? - No, it does not, must be published first.

Test 3: No, it is not an automatical feed, and it must be imported manually, and it is kind of tedious to uncheck all the posts you already have imported or did not want to in the first place.

Still it is cool to be able to post to two blogs at the same time - for me, when I post bilangual, and for everyone who talks about the same thing under slightly different aspects in more than one blog.

Hmm - for those who might think now it would be a good idea to quickly set up multiple Blogs and blast out 25 times the same... NO!!

This would be exactly the useless spam that brought about the Google-slap against Squidoo 2 years ago. A blogpost should always be unique. This convenient posting to more than one blog in one go should be considered as a kind of social bookmarking of an idea in advance, like you would normally do bookmark an exerpt in various places after a post is finished.

The Thirty Day Challenge is here - since a week, but still time to catch up

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AP battles Blogs

By Helen A.S. Popkin | MSNBCAP tries to control blogs, fails. ... AP requested that the Drudge Retort remove seven posts featuring quotes from AP stories. It blew up into yet another full-on Internet conflict between Big Business and the Little Guys. ...AP is bowing to the will of the angry Internet masses and backing off. Sort of. ..

read more | digg story

Seth Godin on What Every Good Marketer Should Know

Marketing without Advertising - as I mentioned in the post below.

There is still this issue with new marketers being over-eager to learn and practise the newest advertising techniques and -widgets. - And before they have learned to stop all this black hat Social Network/Media Optimization I am currently having an issue with, it will probably be too late...

Social Marketing is just starting - when will the death of social marketing be proclaimed? - because the Spammers, as always, were quicker, and the social media are already over-alert, on the way to condemn and ban by short every blogger or writer for daring to submit her/his own his own article anywhere? Sometimes I almost feel incriminated as an online marketer, and specially in Germany this is very strong.

What would the final result be? Web 2.0 filled with superficial soap opera - and stuffed with hollow commercials. Shouting BUY!! will be everywhere, and information about what exactly and why strictly forbidden.

But as Seth Godin's footnote says...

Ok, readers are given permission to reprint, so here goes:

What do you know?

What Every Good Marketer Knows:

• Anticipated, personal and relevant advertising always does better than unsolicited junk.
• Making promises and keeping them is a great way to build a brand.
• Your best customers are worth far more than your average customers.
• Share of wallet is easier, more profitable and ultimately more effective a measure than share of market.
• Marketing begins before the product is created.
• Advertising is just a symptom, a tactic. Marketing is about far more than that.
• Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency.
• Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
• Products that are remarkable get talked about.
• Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.
• You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
• If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment.
• People don’t buy what they need. They buy what they want.
• You’re not in charge. And your prospects don’t care about you.
• What people want is the extra, the emotional bonus they get when they buy something they love.
• Business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy.
• Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail) are losing their cost-effectiveness. At the same time, new ways of spreading ideas (blogs, permission-based RSS information, consumer fan clubs) are quickly proving how well they work.
• People all over the world, and of every income level, respond to marketing that promises and delivers basic human wants.
• Good marketers tell a story.
• People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find.
• Marketing that works is marketing that people choose to notice.
• Effective stories match the worldview of the people you are telling the story to.
• Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.
• A product for everyone rarely reaches much of anyone.
• Living and breathing an authentic story is the best way to survive in an conversation-rich world.
• Marketers are responsible for the side effects their products cause.
• Reminding the consumer of a story they know and trust is a powerful shortcut.
• Good marketers measure.
• Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done.
• One disappointed customer is worth ten delighted ones.

• In the googleworld, the best in the world wins more often, and wins more.
• Most marketers create good enough and then quit. Greatest beats good enough every time.
• There are more rich people than ever before, and they demand to be treated differently.
• Organizations that manage to deal directly with their end users have an asset for the future.
• You can game the social media in the short run, but not for long.
• You market when you hire and when you fire. You market when you call tech support and you market every time you send a memo.
• Blogging makes you a better marketer because it teaches you humility in your writing.

Obviously, knowing what to do is very, very different than actually doing it.

The Gary Halbert Letter and the 30 Day Challenge

The Gary Halbert Letter
( http://www.thegaryhalbertletter.com/ )

The amazing Newsletters by the late Gary Halbert....
It's worth more than most of the costly eBooks together.


I'm just looking at the Thirty Day Challenge TV, Ed Dale talking about the Golden Nugget Theory. ...

Now this video is 2 months old already. But there are still two more Months to go before the hot phase begins.

The Thirty Day Challenge is open now ! Pre -Season. High time to find out what it is now - and this superb online boot camp really costs nothing.

(High time for me to get my business settled so I can take part in it at least a bit... .)

Countdown - 10 more days until ... The next huge Web 2.0 event

... the Pre Season of the greatest Internet (Marketing) Event of the year starts.

No, this is not some Advertising gag, indeed, the best Online Training (mind you, the hardest as well) I ever had is completely free!

Ed Dale and Dan Raine, highly successful Online Marketing Experts, Business Consultants, are calling all Marketers (and Bloggers who care for more publicity) to take the fourth
Thirty Day Challenge.

What is that?

An absolute Beginner with no Skills required (except writing of course) will be trained to make his first 10 Dollars online within the 30 Days of August.
The link above leads to a video where Ed Dale explains it exactly.

Subjects:

Social Networking, Online Teamwork, mutual Social Bookmarking - only valuable content allowed -, Linking?, etc., probably Twittering. And cool Tools.

If you think, you know about that already, you'll be surprised, what Ed und Dan will bring up - When last year I saw my own Article on the frontpage of Google for 3 Days, I could not believe it. (And darn, I didn't even think of taking a screenshot.)

Information Marketing, SEO-Marketing, and for this reason Article Writing.

So far the short summary content - it is, I think, all still available on the Blog or on YouTube now.

What is coming 2008?

Top Secret, but do watch the Start Off Video inside, it is so inspiring (perhaps just for me, in memories of last year) - The Story how it all began 2005 until now, and see how exited Ed is, lol, that's why he started one month earlier - and to give you time to watch all the instructions about the Tools, you are going to (re-)discover and use for the Online Training. - Almost forgot an important tip: go to the Forum, read a bit, but specially: find a team, the quicker the better.

I do hope you can make it - a well prepared Month of fun, hard work - The Thirty Day Challenge - August 2008. I heared, the first one was great already, 2007 brought great changes to important parts of the Web 2.0 - I'm getting exited about what will happen 2008.